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Product Overview
Market2Lead is the leader in intelligence-centric marketing automation. Whether automating campaigns, scoring and profiling leads, building Microsites, or calculating precise ROI, Market2Lead delivers unprecedented power and insight. In fact, no other On Demand marketing solution delivers the 360° analytical depth and insight to drive revenue and make strategic decisions. Marketing operations can finally harness a single, unquestionable source of marketing data that can never be challenged by sales or upper management. Market2Lead delivers this single source of truth and accuracy through three powerful solution bundles. Truth is finally put back into marketing with Market2Lead.
Some of the key benefits in Market2Lead:
 "Wield Strategic Insight" into marketing through executive dashboards- "Increase Marketing Productivity" with multi-stage marketing automation
- "Close More Sales" Through adaptive customer profiling
- "Align Sales and Marketing" with one set of metrics
Turbo Web2Lead
Turbo Web2Lead is the perfect solution to manage your "inbound" marketing needs. Market2Lead has bundled together User Registration Management, Lead Response Management, and SFA Integration to create a complete suite enabling you to automate the inbound lead process saving you time and reducing errors, putting "hot" leads into sales faster, and profiling and scoring suspects to receive additional, and relevant, marketing content.
Professional Suite
The Professional Suite integrates the powerful inbound features of Turbo Web2Lead and fuses with it such powerful "outbound" features as Email Marketing, Call Scripting, and Reporting. With the Professional Suite, you can now create and execute email campaigns, automatically process and score leads, and integrate your results with your SFA.
Enterprise Suite
The Enterprise Suite is the ultimate marketing automation solution. Building on the foundation of the "inbound" and "outbound" features found within the Turbo Web2Lead and Professional Suites, the Enterprise Suite unleashes three powerful modules: Campaign Automation, Microsite Builder, and Executive Dashboards.
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