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Turbo Web2Lead :: SFA Integration
Market2Lead offers a seamless bi-directional integration with the leading SFA solution, Salesforce.com, and can be integrated to virtually any SFA system. The integration enables marketers to track activities on the leads generated by their campaigns all the way through to a closed opportunity. Market2Lead's integration with Salesforce.com synchronizes the Lead, Account, Contact and Opportunity information between the two systems and makes the information available to both Marketing and Sales.
This enables marketers to repeat the most effective campaigns, delve into details of where campaigns did not succeed and monitor return on marketing investment. For sales, alerts can be set so their timing will be perfect to contact the prospect at the height of interest and have information on all the marketing offers/activities to which the prospect has responded.
Key Features:
 Proven integration to salesforce.com- Automatically creates leads or contacts
- Bi-directional synchronization for progressive profiling
- Create activities/tasks for lead and contact owner
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