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Enterprise Suite :: Response Management
The Lead Response Module delivers an enterprise-level lead processing and scoring funnel. This highly configurable and powerful solution ranks leads and assesses their readiness to be passed along to the sales department. This creates a more efficient sales cycle, improves conversion rates, and delivers higher sales. As leads enter the system they are immediately judged on validity and scored based upon the potential conversion to closed revenue. Prospects not ready for sales remain in the marketing funnel while qualified prospects are sent to sales.
Key Features:
 Build progressive contact profiles- Pre-populate campaign forms based on previous interactions
- Reject, Suppress, De-dupe, Score, Route, and Publish Leads to Salesforce.com
- Intelligently ask questions / collect data based on the previous interaction responses
- Real-time data validation to ensure collection of more usable leads
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