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Enterprise Suite :: Campaign Automation
Market2Lead understands that marketing plans change and that marketers
must
be agile to market conditions. The flexible and configurable Campaign
Automation engine supports today's marketers with a multi-touch and
reactionary campaign paradigm that reacts to inbound lead behaviors.
Supporting this are campaign automation tracks consisting of any type
of
tactical programs, such as emails and Webinars. The prospects are
targeted
for some, or all, of the configured programs based on qualification
criteria.
While the automation track is running, the engine chooses the
next
program for a prospect depending on the rules, program attributes and
prospect profile. When the need arises to make a change in the campaign
flow, Marketers easily change the track sequence by altering a simple
numerical value associated with each tactical program. The tactical
offers
will be rearranged in the new ascending order.
Market2Lead is unique in
its
ability to deliver such power and ease-of-use compared to other
visio-like
systems that hard-wire the tactical program order.
Key Features:
 Create multi-touch campaigns with automated delivery- Create campaigns with multiple programs
- Create a re-usable, resource library of collateral
- Create complex automation rules based upon the prospect’s profile
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