Personalized Microsites

A microsite is a cluster of pages which are meant to function as an auxiliary supplement to a primary website. When a single personalized landing page isn’t sufficient to woo your prospects, Market2Lead gives you the power to offer personalized microsites with multiple pages that offer the visitor a unique experience. You can even give them a Personalized URL. For example a personalized resource center could make recommendations on the next best white papers or webcasts for the visitor to download and in so doing increase your website conversion rate. Entire personalized resource centers can be built by marketers with no need for IT involvement.

You can create multiple microsites to promote existing offers and require registration to progressively profile existing contacts. Market2Lead's microsite builder creates portals to recognize repeat visitors, track visitor behavior and dynamically recommend offers based upon the prospect's profile. Dynamic offer recommendations can be based on the prospect's profile, the business value of the offer or randomly generated. Random recommendations can prove to be useful for gaining insight into the popularity of new offers. We can also avoid making recommendations of offers that the visitor previously viewed.