Dynamic Web Forms and Landing Pages

Market2Lead's conversational progressive profiling enables marketers to collect deeper prospect insights across multiple interactions within their website.

With Market2Lead, Marketers won't have to hard-code questions asked per interaction. Instead, they can easily and quickly configure and build forms with features such as form pre-population, skipping questions, configuring refresh policy and multi-field validations.

The result: Market2Lead dynamically pops questions based on previous answers, much like in a real life conversation. Prospects only have to answer relevant questions, and are less likely to abandon the form.

In addition, powerful business logic enables event registration limits, dark-date configuration for closed events, and time-based registration. Best of all, it requires no IT involvement to define, create and deploy new landing pages and forms, in just minutes.

Watch this short video to see our conversational progressive profiling 'in action'

To maximize data quality, and richness over time, you will want your on-form capabilities to include:

• The combination of City, State, and Postal code is validated
• Email format validation (has to have a “@” and a “.” for instance)
• Phone number format validation
• Postal code format validation
• Rejection of common junk (asdf, xxx, abc, qwert, etc) in names
• Rejection of public domain emails for high value business to business offers

When a form is accepted and submitted, it is de-duplicated with the database and the visitor is sent to the fulfillment page (or confirmation page). After some further response analysis in the system and rejection of bad data, the response is augmented.

With augmentation you can assign values to fields based on the data collected in the response. For example you can assign sales territories to leads based on State/Province, or convert state abbreviations into full length state names. You could create a flag to indicate if the person used a public domain in their email address, or automatically tag registrants as competitors based on their email domain. You can recognize new leads from existing customers and flag them so they are sent to the account owner without delay.

After all the data validation, augmentation, and suppression is complete, the lead is sent to Lead Management for scoring and routing. The Market2Lead webforms and landing pages result in richer and much cleaner contact data, and higher form completion rates.