Marketing Automation Software Editions and Optional Modules

Market2Lead Professional Plus supports all of the core functional areas required in a marketing automation system. With Market2Lead Professional Plus marketers can quickly and easily build multi-channel marketing campaigns for lead nurturing. Market2Lead Professional Plus captures prospects' responses on dynamic landing pages and web forms, and tracks their website visits. Web form responses are validated, standardized, scored, and routed based on the organization's business rules. Market2Lead Professional Plus includes Marketing Operations Services (MOS) for 2 campaigns per month at no extra cost. With MOS, the Market2Lead Services team works with you to execute and measure campaigns every month, enabling you to leverage best practices and accelerate your ability to generate and nurture leads.

Market2Lead Enterprise is the ultimate marketing automation solution that enables the highest level of control, personalization and measurement of marketing campaigns. Building on the foundation of capabilities found in Market2Lead Professional Plus, it adds several important modules that larger multinational enterprises find valuable: dynamic microsites, sophisticated adaptive nurturing campaigns, tele-marketing support, and a powerful marketing business intelligence data warehouse.