Marketing Asset Management

In the process of generating demand and nurturing leads, organizations create large quantities of offers, and the associated offer emails, landing pages, target lists and so on. Unless the software used to deploy these offers also provides some level of organization, it can become chaotic in a short period of time. Market2Lead provides a folder hierarchy for assets used in the system, and provides the highest level of reuse of assets in the marketing automation industry. We also provide WYSIWYG html editors for creating and modifying emails and templates.

Asset Type	Re-usable
Lists
Offers
Email Templates
Forms
Landing Page Branding
Call Scripts
Import Configurations

Instead of copying assets for use with each program, Market2Lead uses Smart Tags to link to, and therefore reuse, assets such as forms, lists, offers, form branding, email branding and so on. In this way changes to any of these assets has an immediate effect on all programs and campaigns that use them. Global changes are easy! Also, copying and creating new programs is easy.

Market2Lead also supports linking to content management systems dynamically to fetch assets such as thank you pages, or branding templates in real time.