Customer Data Integration
It is an old marketing axiom that campaign success is predicated foremost on the quality of the list. Making decisions about what is the best next offer to send to a prospect may require your contact record contain all of the online and offline interactions you have had with that person. That is why at Market2Lead we offer the best Contact Data Integration capabilities in the industry.
With Market2Lead you can centralize all of your offline and online marketing data in one database.
Dynamic integration with CRM responds and adapts automatically to data and field changes in that system:
- Opportunities and accounts information is also incorporated
- Sales representatives have a view into the history of marketing interactions with prospects from the CRM system
SOAP based Web Services Application Programming Interface API:
- The API enables data sharing through a standards based Web Services interface.
Best practices-based import capabilities with data checking:
- Scheduled data imports and exports via FTP or SFTP
= Included in Professional Plus Edition 
= Included in Enterprise Edition 
= Optional
= This Feature is Only Available from Market2Lead