For additional information:
For Market2Lead:
Maureen Miller
Total Marketing Concepts, Inc.
732-747-5786
pr@totalmarketingconcepts.com
|
|
New Market2Lead Module Protects Against Export Penalties
Marketing Automation Software Automatically Checks Prospective Customers against U.S. Terrorist List
|
SANTA CLARA, Calif. - September 29, 2008 - Market2Lead announced today a new module that helps their customers avoid hundreds of thousands of dollars in potential penalties for U.S. export violations. The on-demand marketing automation company’s new Global Trade Compliance module enables customers to automatically deny downloads to parties who appear on the restricted or denied entities lists maintained by the Commerce Department's Bureau of Industry and Security (BIS). Allowing such a party (typically a representative of terrorist organization or embargoed country) to receive software can result in penalties of $250,000 per violation or twice the value of the transaction (whichever is greater).
“To the best of our knowledge, Market2Lead is the only marketing automation software product that automatically screens prospective customers against the BIS restricted and denied entities lists,” said Market2Lead CTO Vikash Chauhan. “This makes it much easier for our customers to abide by the law and to reduce the risk of violation and the significant penalties that can result. Deploying our Global Trade Compliance module can also be an important step in implementing an effective export compliance program. Our customers have received legal counsel that indicates that the BIS will view such program implementation as a mitigating factor if any violations are discovered.”
When a prospect completes a Web form presented by Market2Lead, the Global Trade Compliance module (if enabled) checks the Web form responses in real time against a constantly updated denial database. The Global Trade Compliance feature examines up to 15 combinations of form responses, including name, company name and country responses. If it finds a match, it sends the prospect to a special Web page that provides the prospect with a generic denial message. The Global Trade Compliance feature simultaneously notifies program managers, legal teams, etc. (configurable by the user) of the denial so that its specifics can be reviewed manually. The feature also generates reports that enable companies to demonstrate to government officials the effectiveness of their export compliance programs.
Market2Lead’s Global Trade Compliance module is available immediately as an option of its on-demand marketing automation software. More information is available on the Web at www.market2lead.com.
About Market2Lead
Market2Lead, Inc. provides automated marketing solutions to help companies generate better, qualified leads and close more sales. Market2Lead accelerates demand and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and contact, cultivate, convert and close more business. The company's solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit
www.market2lead.com.
|
|
|
# # #
|
© 2008 Market2Lead Inc., Market2Lead Enterprise Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. ExactTarget is a registered trademark of ExactTarget, Inc. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
|
|