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For Market2Lead:
 Maureen Miller
Total Marketing Concepts, Inc.
732-747-5786
pr@totalmarketingconcepts.com


Market2Lead Announces Jump in License Bookings

On-Demand Marketing Automation Vendor Experiences 184% Growth

SANTA CLARA, Calif. - May 14, 2008 - Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today that its bookings of new and renewal licenses grew by 184 percent during the first quarter of 2008 as compared to the same quarter a year before.

Market2Lead CEO and Co-Founder Geoff Rego said, “This represents a significant increase in demand for our on-demand marketing automation products, resulting in part from the proven business value our existing customers have received. In addition, our customers’ ability to hold their sales departments accountable for following up on sales-ready leads – a Market2Lead feature that’s unique in the marketing automation industry – has generated increased interest in our products.”

Market2Lead's tight bi-directional integration with sales force automation systems consolidates sales and marketing information into a unique data mart. As a result, Market2Lead provides marketers with unprecedented visibility into sales operations, enabling them to determine the return on investment of marketing campaigns in terms of sales opportunity dollars, even without the cooperation of sales representatives. Market2Lead also allows marketers to see how much time leads are spending at each stage in the sales process. Such information enables marketing and sales executives to agree on the attributes of leads that are mostly likely to quickly become sales. As a result, Market2Lead customers are enjoying increased revenue in less time.

About Market2Lead
Market2Lead, Inc. provides automated marketing solutions to help companies generate better, qualified leads and close more sales. Market2Lead accelerates demand and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and contact, cultivate, convert and close more business. The company's solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit www.market2lead.com.
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